Ganadores de Creative Data e Innovation
Cuarto día de premiaciones y en esta ocasión se presenta una de las más recientes categorías: Innovation. La cantidad de piezas es tan grande que se creó un festival exclusivo para las ideas que tienen el poder de cambiar el status quo y romper esquemas, resolviendo los problemas prácticos y sociales de los consumidores.
Además, conoce a los ganadores de la categoría Creative Data, que de acuerdo a Cannes celebra el poder que tiene la data para hacer posible las ideas creativas. Y aquí encontramos a uno de los nuestros, la agencia Maruri Grey se llevó dos Oros por «Gascale» y «Live Logo», demostrando que sigue apostando por la creatividad, ahora potenciada por data.
GRAND PRIX
Campaña: The Next Rembrandt.
Agencia: J. Walter Thompson Amsterdam (Netherlands).
Cliente: ING.
| Título | Cliente | Producto | País | Agencia | Premio |
|---|---|---|---|---|---|
| The Emotional Trailer | Melbourne International Film Festival | The Melbourne International Film Festival | Australia | Mccann Melbourne | Bronze Lion |
| Museum Of Feelings | Sc Johnson | Glade | USA | Ogilvy & Mather Chicago | Bronze Lion |
| Vacation Matchmaker | Tennessee Department Of Tourism Development | Tourism | USA | Vml Kansas City | Silver Lion |
| The Next Rembrandt | Ing | Ing | The Netherlands | J. Walter Thompson Amsterdam | Silver Lion |
| Gascale | Mabe | Domestic Gas Scale | Ecuador | Maruri Grey Guayaquil | Gold Lion |
| Open Road Project | Toyota | Toyota I-Road | Japan | Dentsu Inc Tokyo | Bronze Lion |
| Search Racism. Find Truth. | Refugees Welcome | Npo | Switzerland | Fcb Zürich | Bronze Lion |
| The 'Italian' Art Of Persuasion | Maserati | Maserati Ghibli | Germany | Geometry Global Germany Duesseldorf | Silver Lion |
| Hints | Dixons Carphone | Currys Pc World | United Kingdom | Amvbbdo London | Silver Lion |
| Female Recruitment | Defence Forces | Female Recruitment | Ireland | Rothco Dublin | Silver Lion |
| The Impossible Game | Sncf | Sncf Engineer Challenge | France | Tbwa\Paris | Silver Lion |
| Open Road Project | Toyota | Toyota I-Road | Japan | Dentsu Inc Tokyo | Silver Lion |
| The Emotional Trailer | Melbourne International Film Festival | The Melbourne International Film Festival | Australia | Mccann Melbourne | Gold Lion |
| The Next Rembrandt | Ing | Ing | The Netherlands | J. Walter Thompson Amsterdam | Silver Lion |
| Bittersweet Pies | Paul | Restaurants | Romania | Mccann Worldgroup Romania Bucharest / Mrm//Mccann Bucharest | Silver Lion |
| Living Memories | Brake Nz | Road Safety | New Zealand | Y&R Nz Auckland | Bronze Lion |
| Nrg Solar Forecast | Nrg | Energy | USA | Droga5 New York / Nrg Energy Princeton, Nj | Bronze Lion |
| Playdowjones | J&T Bank | Investments | Slovak Republic | Wiktor Leo Burnett Bratislava | Bronze Lion |
| The Emotional Trailer | Melbourne International Film Festival | The Melbourne International Film Festival | Australia | Mccann Melbourne | Silver Lion |
| The End Of Society Simulator | Ubisoft | Ubisoft | France | Betc Paris | Bronze Lion |
| The Next Rembrandt | Ing | Ing | The Netherlands | J. Walter Thompson Amsterdam | Bronze Lion |
| Live Logo | Inec: National Statistics Institute | Innovative Logo Design With Live Data | Ecuador | Maruri Grey Guayaquil | Gold Lion |
| The Field Trip To Mars | Lockheed Martin | Generation Beyond | USA | Mccann New York | Gold Lion |
| Focusmotion | Focusmotion | Focusmotion | USA | R/Ga New York | Bronze Lion |
| Emergency Pin Code | Sekron Security Systems | Sekron Digital Protection | Brazil | Grey Brazil São Paulo | Bronze Lion |
| The Train Brain Project | Stockholmståg | Stockholm's Commuter Train Service | Sweden | Kärnhuset Stockholm | Bronze Lion |
| Wifialarm | Wifialarm | Wifialarm | Brazil | Grey Brazil São Paulo | Bronze Lion |
| The Colder It Gets... | Mark's | Softgoods | Canada | Sid Lee Montreal | Bronze Lion |
| Brainband | Samsung Australia | Samsung Brainband | Australia | Leo Burnett Sydney | Silver Lion |
| The Thermometer That Gets Cold | The Salvation Army | Donations | Brazil | Wmccann Rio De Janeiro | Bronze Lion |
| Life Signal | Unacem | Unacem | Peru | Circus Grey Lima | Bronze Lion |
| The Second Scoreboard | Teletica, Inamu, Fedefutbol | Domestic Violence | Costa Rica | J. Walter Thompson Costa Rica San José | Gold Lion |
| Bigger Issues | Lynx, Unilever & Campaign Against Living Miserably | Lynx & Campaign Against Living Miserably | United Kingdom | Tmw Unlimited London | Silver Lion |
| Mirrors Of Racism | Ngo Criola | Ngo | Brazil | W3haus São Paulo | Bronze Lion |
| Untypic | Vueling - Ling | Xxxxxx | Spain | The Cyranos//Mccann Barcelona / Mccann Worldgroup Barcelona | Bronze Lion |
| The Second Scoreboard | Teletica, Inamu, Fedefutbol | Domestic Violence | Costa Rica | J. Walter Thompson Costa Rica San José | Bronze Lion |
| Hashtags For Life. | Peruvian Red Cross | Voluntary Blood Donors | Peru | Mccann Lima | Silver Lion |
| The Next Rembrandt | Ing | Ing | The Netherlands | J. Walter Thompson Amsterdam | Grand Prix |
| Open Road Project | Toyota | Toyota I-Road | Japan | Dentsu Inc Tokyo | Bronze Lion |
| Zyrtec 'Allergy Impact' | Mcneil Consumer Healthcare | Otc Oral Medicine | USA | J. Walter Thompson New York | Bronze Lion |
GRAND PRIX
Campaña: Google Deepmind Alphago.
Cliente: Google Deepmind (London).
| Título | Cliente | Producto | País | Agencia | Premio |
|---|---|---|---|---|---|
| Jukedeck | Artificially-Intelligent Music Composer | Jukedeck | United Kingdom | Jukedeck London | Innovation Lion | |
| Prepex | Non-Surgical Male Circumcision Device For Hiv Prevention | Israel | Circ Medtech Hod Hasharon | Innovation Lion | |
| The Mill 'Blackbird' | Blackbird | United Kingdom | The Mill London | Innovation Lion | |
| Google Deepmind Alphago | Google Deepmind | Alphago | United Kingdom | Google Deepmind London | Grand Prix |
| Dot. The First Braille Smartwatch. | Dot Incorporation | Dot. The First Braille Smartwatch. | Germany | Serviceplan Munich / Serviceplan Korea Seoul / Dot Incorporation Seoul | Innovation Lion |
| The Next Rembrandt | Ing | Ing | The Netherlands | J. Walter Thompson Amsterdam | Innovation Lion |
| Landcruiser Emergency Network | Toyota Motor Corporation Australia | Landcruiser | Australia | Saatchi & Saatchi Sydney | Innovation Lion |
| Edible Six Pack Rings | Saltwater Brewery | Saltwater Brewery | USA | We Believers New York | Innovation Lion |
| The Field Trip To Mars | Lockheed Martin | Generation Beyond | USA | Mccann New York | Innovation Lion |
