Ganadores 2017: Film, Integrated, Titanium
¡Cannes Lions llega a su fin y nos deja a los últimos ganadores de este año! Como siempre, se celebró lo mejor de la creatividad y la publicidad, y hemos terminado más inspirados que nunca.
Hoy se entregaron los premios a las categorías más codiciadas: Film, Integrated y Titanium. Como era de esperarse, algunas de las ideas más premiadas de esta edición del festival, triunfaron nuevamente.
A continuación, la lista completa de ganadores:
Grand Prix
Campaña: We’re The Superhumans
Agencia: Blink Productions/4Creative, Londres
Cliente: Channel 4
| Título | Cliente | Producto | Agencia | País | Premio |
|---|---|---|---|---|---|
| JACKIE | HEINEKEN | BEER | PUBLICIS ITALY, Milan | ITALY | Gold Lion |
| 5 YEAR PLAN | OLD SPICE | TOILETRIES | WIEDEN+KENNEDY, Portland | USA | Gold Lion |
| DA DA DING | NIKE DELHI | CLOTHING, FOOTWEAR AND ACCESSORIES | WIEDEN+KENNEDY, Delhi | INDIA | Gold Lion |
| WHAT ARE GIRLS MADE OF? | NIKE | NIKE | WIEDEN+KENNEDY AMSTERDAM | THE NETHERLANDS | Gold Lion |
| UNLIMITED COURAGE | NIKE | CLOTHING / FOOTWEAR / ACCESSORIES | WIEDEN+KENNEDY, Portland | USA | Gold Lion Campaign |
| UNLIMITED YOUTH | NIKE | CLOTHING / FOOTWEAR / ACCESSORIES | WIEDEN+KENNEDY, Portland | USA | Gold Lion Campaign |
| UNLIMITED WILL | NIKE | CLOTHING / FOOTWEAR / ACCESSORIES | WIEDEN+KENNEDY, Portland | USA | Gold Lion Campaign |
| THE TRUTH IS HARD TO FIND: HICKS | THE NEW YORK TIMES | NEWS SUBSCRIPTION | DROGA5, New York | USA | Gold Lion Campaign |
| THE TRUTH IS HARD TO FIND: DENTON | THE NEW YORK TIMES | NEWS SUBSCRIPTION | DROGA5, New York | USA | Gold Lion Campaign |
| HALLOWEEN - TV | BURNS & SMILES | BURN VICTIMS ORGANIZATION | TBWA\PARIS | FRANCE | Gold Lion |
| CAPTURE | VERENA INTERNATIONAL CO., LTD. | SURE | McCANN WORLDGROUP, Bangkok | THAILAND | Gold Lion |
| EVAN | SANDY HOOK PROMISE | SANDY HOOK PROMISE | BBDO NEW YORK | USA | Gold Lion |
| THE WORLD'S BIGGEST ASSHOLE | DONATE LIFE | ORGAN DONATION | THE MARTIN AGENCY, Richmond | USA | Gold Lion |
| HOLLYWOOD REJECTS FRENCH FILMS | ALLIANCE FRANÇAISE DE SINGAPOUR | CINÉ-CLUB | OGILVY & MATHER SINGAPORE | SINGAPORE | Gold Lion |
| PITCHING FRENCH FILMS TO HOLLYWOOD | ALLIANCE FRANÇAISE DE SINGAPOUR | CINÉ CLUB | OGILVY & MATHER SINGAPORE | SINGAPORE | Gold Lion |
| BEYOND MONEY | SANTANDER BANK | 1|2|3 SMART ACCOUNT | MRM//McCANN SPAIN, Madrid | SPAIN | Gold Lion |
| CADBURY PRE-JOY | MONDELEZ | CADBURY BUBBLY | OGILVY & MATHER JOHANNESBURG | SOUTH AFRICA | Gold Lion |
| GUESS THE PRICE OF THAT FOOD BY COLE | JOHNSONVILLE | JOHNSONVILLE SAUSAGES | DROGA5, New York | USA | Silver Lion Campaign |
| JEFF AND HIS FOREST FRIENDS BY JEFF | JOHNSONVILLE | JOHNSONVILLE SAUSAGES | DROGA5, New York | USA | Silver Lion Campaign |
| RECOVERY ROOM | MARS CHOCOLATE NORTH AMERICA | SNICKERS | BBDO NEW YORK | USA | Silver Lion |
| INNOCENT | OLD SPICE | TOILETRIES | WIEDEN+KENNEDY, Portland | USA | Silver Lion |
| HARD TO IMPRESS | MARS NZ | PEDIGREE | COLENSO BBDO, Auckland | NEW ZEALAND | Silver Lion |
| UNLIMITED YOU | NIKE | CLOTHING / FOOTWEAR / ACCESSORIES | WIEDEN+KENNEDY, Portland | USA | Silver Lion |
| TIME IS PRECIOUS :30 | NIKE | CLOTHING / FOOTWEAR / ACCESSORIES | WIEDEN+KENNEDY, Portland | USA | Silver Lion Campaign |
| ZOMBIES | NIKE | CLOTHING / FOOTWEAR / ACCESSORIES | WIEDEN+KENNEDY, Portland | USA | Silver Lion Campaign |
| CELEBRITIES | NIKE | CLOTHING / FOOTWEAR / ACCESSORIES | WIEDEN+KENNEDY, Portland | USA | Silver Lion Campaign |
| STICKING TOGETHER, NO MATTER WHAT | TSURUYA CO., LTD. | ROOF TILES | ASATSU-DK, Tokyo | JAPAN | Silver Lion |
| YEAR IN SEARCH 2016 | 72ANDSUNNY, Los Angeles / GOOGLE, Mountain View | USA | Silver Lion | ||
| LAUGHING HORSES (TVC) | VOLKSWAGEN AG | VOLKSWAGEN TIGUAN WITH TRAILER ASSIST | GRABARZ & PARTNER, Hamburg | GERMANY | Silver Lion |
| LIFE'S ADVENTURE | LEROY MERLIN | LEROY MERLIN | BETC, Paris / BETC SHOPPER, Paris | FRANCE | Silver Lion |
| BUSTER THE BOXER | JOHN LEWIS | JOHN LEWIS | adam&eveDDB, London | UNITED KINGDOM | Silver Lion |
| DREAM | WILDLIFE CONSERVATION FILM FESTIVAL | FILM FESTIVAL | DDB NEW YORK | USA | Silver Lion |
| WHEN YOU DRIVE NEVER DRINK | HEINEKEN | HEINEKEN | PUBLICIS ITALY, Milan | ITALY | Silver Lion |
| SICKKIDS VS - UNDENIABLE | SICKKIDS FOUNDATION | SICKKIDS FOUNDATION | COSSETTE, Toronto / SICKKIDS FOUNDATION, Toronto | CANADA | Silver Lion |
| MY MUTANT BRAIN | KENZO | KENZO PARFUMS | MJZ, Los Angeles / BLACK FRAME, New York | USA | Silver Lion |
| OSTRICH | SAMSUNG | SAMSUNG GALAXY S8/GEAR VR | LEO BURNETT CHICAGO | USA | Silver Lion |
| LAUGHING HORSES | VOLKSWAGEN AG | VOLKSWAGEN TIGUAN WITH TRAILER ASSIST | GRABARZ & PARTNER, Hamburg | GERMANY | Silver Lion |
| GRAVITY CAT | SONY INTERACTIVE ENTERTAINMENT | GRAVITY DAZE2 | TOHOKUSHINSHA FILM CORPORATION, Tokyo / HAKUHODO INC., Tokyo | JAPAN | Silver Lion |
| POTTERY | GEICO | INSURANCE | THE MARTIN AGENCY, Richmond | USA | Silver Lion Campaign |
| RACQUETBALL | GEICO | INSURANCE | THE MARTIN AGENCY, Richmond | USA | Silver Lion Campaign |
| BAGPIPES | GEICO | INSURANCE | THE MARTIN AGENCY, Richmond | USA | Silver Lion Campaign |
| MASSAGE | GEICO | INSURANCE | THE MARTIN AGENCY, Richmond | USA | Silver Lion Campaign |
| GROCERY | GEICO | INSURANCE | THE MARTIN AGENCY, Richmond | USA | Silver Lion Campaign |
| SPEED BLINDS YOU | THAI HEALTH PROMOTION FOUNDATION | ROAD SAFETY CAMPAIGN | BBDO BANGKOK | THAILAND | Silver Lion |
| PATRIA-HOMELAND | SALON ERÓTICO DE BARCELONA | BARCELONA EROTIC SHOW 2017 | VIMEMA PRODUCTIONS, Barcelona | SPAIN | Silver Lion |
| THE LINE UP SONG | COCA COLA | COKE RED FMCG | FP7/CAI, Cairo | EGYPT | Silver Lion |
| THE DNA JOURNEY | MOMONDO | MOMONDO TRAVEL SEARCH ENGINE | &CO, Copenhagen | DENMARK | Silver Lion |
| LO & BEHOLD | NETSCOUT | APPLICATION AND NETWORK PERFORMANCE MANAGEMENT | PEREIRA & O'DELL, New York | USA | Silver Lion |
| THE DNA JOURNEY | MOMONDO | MOMONDO TRAVEL SEARCH ENGINE | &CO, Copenhagen | DENMARK | Silver Lion |
| THE GREATEST | SIA/RCA | MUSIC VIDEO | RADICAL MEDIA, New York | USA | Silver Lion |
| HILLTOPS HOODS - "THROUGH THE DARK" | GOOGLE PLAY | R/GA SYDNEY | AUSTRALIA | Silver Lion | |
| BRADSHAW STAIN | P&G | TIDE | SAATCHI & SAATCHI, New York | USA | Silver Lion |
| REGULAR SPEED CHASE BY BRETT | JOHNSONVILLE | JOHNSONVILLE SAUSAGES | DROGA5, New York | USA | Bronze Lion |
| CHASE | MARS CONFECTIONERY | GALAXY | AMVBBDO, London | UNITED KINGDOM | Bronze Lion |
| BRIDE | FARNHAM ALE & LAGER | BEERS | LG2, Québec | CANADA | Bronze Lion |
| THE CORNER | POWERADE | NON-ALCOHOLIC BEVERAGE | WIEDEN+KENNEDY, Portland | USA | Bronze Lion |
| POOL BOY | COCA-COLA | COCA-COLA | SANTO, Buenos Aires | ARGENTINA | Bronze Lion |
| TOMMY HUGS | UNILEVER | AXE | PONCE, Buenos Aires | ARGENTINA | Bronze Lion |
| CLEAN TALK | KOPELCO S.A | TULIPÁN | BBDO ARGENTINA, Buenos Aires | ARGENTINA | Bronze Lion |
| UNLIMITED FUTURE | NIKE | CLOTHING / FOOTWEAR / ACCESSORIES | WIEDEN+KENNEDY, Portland | USA | Bronze Lion |
| CAR WASH | ORKLA BRANDS | OMO WASHING POWDER | TRY, Oslo | NORWAY | Bronze Lion |
| EVERYTHING IN BLACK & WHITE | LEICA GALLERY SÃO PAULO | M-MONOCHROM | F/NAZCA SAATCHI & SAATCHI, São Paulo | BRAZIL | Bronze Lion |
| ALIEN | VOLKSWAGEN | VOLKSWAGEN | adam&eveDDB, London | UNITED KINGDOM | Bronze Lion |
| NOTHING | VOLKSWAGEN | VOLKSWAGEN AUTOMOBILES | DDB PARIS | FRANCE | Bronze Lion |
| "HERO'S JOURNEY" | KIA MOTORS AMERICA | 2017 KIA NIRO | DAVID&GOLIATH, Los Angeles | USA | Bronze Lion |
| EVERY OTHER WEEK | IKEA | IKEA | ÅKESTAM HOLST, Stockholm | SWEDEN | Bronze Lion |
| FOR YOU | PRESIDENCIA LA NACIÓN | PRESIDENCIA LA NACIÓN | LA COMUNIDAD, Buenos Aires | ARGENTINA | Bronze Lion |
| DECEMBER 21ST | LOTERIAS Y APUESTAS DEL ESTADO | CHRISTMAS LOTTERY | LEO BURNETT, Madrid | SPAIN | Bronze Lion |
| SLUMBER | FILM SUEZ | FILM SUEZ | LA COMUNIDAD, Buenos Aires | ARGENTINA | Bronze Lion Campaign |
| IT'S TUNA | FILM SUEZ | FILM SUEZ | LA COMUNIDAD, Buenos Aires | ARGENTINA | Bronze Lion Campaign |
| KITCHEN | CANAL + | CANAL + | BETC, Paris | FRANCE | Bronze Lion |
| ALL THAT WE SHARE - TVC | TV2 | TV2 | &CO, Copenhagen | DENMARK | Bronze Lion |
| TUMBLEWEED | PEARL AND DEAN | PEARL AND DEAN | BROTHERS AND SISTERS, London | UNITED KINGDOM | Bronze Lion |
| DON'T GIVE A DAMN | SAAQ (LA SOCIETE DE L'ASSURANCE AUTOMOBILE DU QUEBEC) | PUBLIC SAFETY | LG2, Québec | CANADA | Bronze Lion |
| EVERY SPEED HAS A CONSEQUENCE | TRANSPORT ACCIDENT COMMISSION VICTORIA | TRANSPORT ACCIDENT COMMISSION VICTORIA | CLEMENGER BBDO MELBOURNE | AUSTRALIA | Bronze Lion |
| GAY SPORTS 'FENCING' | THE CANADIAN CENTRE FOR GENDER AND SEXUAL DIVERSITY | GAY RIGHTS AWARENESS | SAATCHI & SAATCHI CANADA, Toronto | CANADA | Bronze Lion Campaign |
| GAY SPORTS 'SWIMMING' | THE CANADIAN CENTRE FOR GENDER AND SEXUAL DIVERSITY | GAY RIGHTS AWARENESS | SAATCHI & SAATCHI CANADA, Toronto | CANADA | Bronze Lion Campaign |
| THE SWIMMER | FONDS GEHANDICAPTENSPORT | CHARITY | TBWA\NEBOKO, Amsterdam | THE NETHERLANDS | Bronze Lion |
| #DONOTABANDON | 30 MILLIONS D'AMIS | PETS CARE | BUZZMAN, Paris | FRANCE | Bronze Lion |
| PERFECT ENDING | OLD SPICE | TOILETRIES | WIEDEN+KENNEDY, Portland | USA | Bronze Lion Campaign |
| STAND OFF | OLD SPICE | TOILETRIES | WIEDEN+KENNEDY, Portland | USA | Bronze Lion Campaign |
| COME TOGETHER | H&M | H&M | adam&eveDDB, London | UNITED KINGDOM | Bronze Lion |
| NO METRO | SONY PICTURES SPAIN | GHOSTBUSTERS MOVIE PREMIERE | SHACKLETON, Madrid | SPAIN | Bronze Lion |
| ANZ #HOLDTIGHT | ANZ | ANZ BANK | TBWA\MELBOURNE | AUSTRALIA | Bronze Lion |
| EIGHT: BUSINESS CARDS | SANSAN, INC. | EIGHT | MORI, Tokyo / DRILL, Tokyo / DELTRO, Tokyo | JAPAN | Bronze Lion |
| SOUNDS OF TRAUMA | DAVID LYNCH FOUNDATION | DAVID LYNCH FOUNDATION | HEREZIE, Paris | FRANCE | Bronze Lion |
| EVERYBODY LOVES BOOBS | MACMA | BREAST CANCER AWARENESS AND FUNDRAISING | DAVID, Buenos Aires | ARGENTINA | Bronze Lion |
| ALL THAT WE SHARE | TV2 | TV2 | &CO, Copenhagen | DENMARK | Bronze Lion |
| THE ONE MOMENT | MORTON SALT | MORTON SALT | OGILVY & MATHER, Chicago | USA | Bronze Lion |
| PALACE REEBOK CLASSICS 'JONAH HILL' | PALACE | PALACE REEBOK CLASSICS | MPC CREATIVE, London / PALACE SKATEBOARDS, London | UNITED KINGDOM | Bronze Lion |
| MR. ROBOT VIRTUAL REALITY EXPERIENCE | NBC UNIVERSAL | MR. ROBOT | HERE BE DRAGONS, New York / USA NETWORK, New York | USA | Bronze Lion |
| HANDLE WITH CARE | PROCTER & GAMBLE | GILLETTE | GREY NEW YORK / PROCTER & GAMBLE, Boston | USA | Bronze Lion |
| IN THE HEAD OF A HACKER | HP CANADA | PRINT SECURITY | EDELMAN, Toronto | CANADA | Bronze Lion |
| HALLOWEEN | BURNS & SMILES | BURN VICTIMS ORGANIZATION | TBWA\PARIS | FRANCE | Bronze Lion |
| THE SWITCH | NIKE FOOTBALL | NIKE FOOTBALL | RATTLING STICK, Santa Monica / WIEDEN+KENNEDY, Portland | USA | Bronze Lion |
| THE DOLL THAT CHOSE TO DRIVE (150 SECONDS) | AUDI SPAIN | AUDI | PROXIMITY BARCELONA | SPAIN | Bronze Lion |
| DJ SHADOW FT. RUN THE JEWELS 'NOBODY SPEAK' | DJ SHADOW | DJ SHADOW FT. RUN THE JEWELS | PULSE FILMS, London | UNITED KINGDOM | Bronze Lion |
Grand Prix
Campaña: Boost Your Voice
Agencia: 180LA, Santa Monica
Cliente: Boost Mobile
| Título | Cliente | Producto | Agencia | País | Premio |
|---|---|---|---|---|---|
| CHANNEL 4 PARALYMPICS | CHANNEL 4 | PARALYMPICS | OMD UK, London / 4CREATIVE, London / CHANNEL 4, London | UNITED KINGDOM | Gold Lion |
| THE CHILD REPLACEMENT PROGRAMME | MARS NZ | PEDIGREE | COLENSO BBDO, Auckland | NEW ZEALAND | Gold Lion |
| TIME IS PRECIOUS | NIKE | CLOTHING / FOOTWEAR / ACCESSORIES | WIEDEN+KENNEDY, Portland | USA | Silver Lion |
| CHEETOS MUSEUM | CHEETOS | CHEETOS | GOODBY SILVERSTEIN & PARTNERS, San Francisco | USA | Silver Lion |
| BRADSHAW STAIN | P&G | TIDE | SAATCHI & SAATCHI, New York | USA | Silver Lion |
| PITCHING FRENCH FILMS TO HOLLYWOOD | ALLIANCE FRANÇAISE DE SINGAPOUR | CINÉ CLUB | OGILVY & MATHER SINGAPORE | SINGAPORE | Silver Lion |
| DID YOU MEAN MAILCHIMP? | MAILCHIMP | EMAIL MARKETING | DROGA5, New York | USA | Silver Lion |
| HUNGERITHM | MARS CHOCOLATE AUSTRALIA | SNICKERS® | CLEMENGER BBDO MELBOURNE | AUSTRALIA | Bronze Lion |
| NEW AND NOT IMPROVED | KRAFT HEINZ | KRAFT HEINZ COMPANY | CP+B, Boulder | USA | Bronze Lion |
| PRICE ON THE JERSEY | WALMART | WALMART | DM9DDB, São Paulo | BRAZIL | Bronze Lion |
Grand Prix
Campaña: Fearless Girl
Agencia: McCann New York
Cliente: State Street Global Advisors
https://vimeo.com/210451949
| Título | Cliente | Producto | Agencia | País | Premio |
|---|---|---|---|---|---|
| BOOST YOUR VOICE | BOOST MOBILE | PROMOTE BOOST STORES AS POLLING STATIONS | 180LA, Santa Monica | USA | Titanium Lion |
| THE REFUGEE NATION | AMNESTY INTERNATIONAL | AWARNESS AROUND THE REFUGEE CAUSE | OGILVY NEW YORK | USA | Titanium Lion |
| MY MUTANT BRAIN | KENZO | KENZO PARFUMS | MJZ, Los Angeles / BLACK FRAME, New York | USA | Titanium Lion |
