Shortlist: Lions Innovation Creative Data
Los Creative Data Lions celebran la creatividad que permite la data. El reto de quienes presentaron su trabajo en esta categoría fue demostrar una aplicación o interpretación de data que sea integral a una idea o su ejecución. Entre los finalistas de esta categoría, este año, resalta el nombre de Ecuador.
La agencia Maruri obtuvo dos nominaciones por sus campañas Gascale, para Mabe; y Live Logo, para el INEC.
Mira la lista completa de finalistas a continuación:
| Título | Cliente | Producto | compañía | País | Agencia |
|---|---|---|---|---|---|
| The Emotional Trailer | Melbourne International Film Festival | The Melbourne International Film Festival | Mccann Melbourne | Australia | Mccann Melbourne |
| Smartbowl | Fressnapf | Engagement Ecosystem | Ogilvy Germany Düsseldorf | Germany | Ogilvy Germany Frankfurt |
| Museum Of Feelings | Sc Johnson | Glade | Ogilvy & Mather Chicago | Usa | Ogilvy & Mather Chicago |
| Vacation Matchmaker | Tennessee Department Of Tourism Development | Tourism | Vml Kansas City | Usa | Vml Kansas City |
| The Next Rembrandt | Ing | Ing | J. Walter Thompson Amsterdam | The Netherlands | J. Walter Thompson Amsterdam |
| Gascale | Mabe | Domestic Gas Scale | Maruri Grey Guayaquil | Ecuador | Maruri Grey Guayaquil |
| Spotify Music For Your World | Spotify Canada | Spotify Music Streaming Service | Anomaly Toronto, On | Canada | Anomaly Toronto, On |
| Open Road Project | Toyota | Toyota I-Road | Dentsu Inc Tokyo | Japan | Dentsu Inc Tokyo |
| Real Time Donations | Diakonia Dienstleistungsbetriebe | Charity Donation Appeals | Kinetic Worldwide Dusseldorf | Germany | Kinetic Worldwide Dusseldorf |
| Diving Into Data For Narellan Pools | Narellan Pools | Swimming Pools | Affinity Darlinghurst | Australia | Affinity Darlinghurst |
| Search Racism. Find Truth. | Refugees Welcome | Npo | Fcb Zürich | Switzerland | Fcb Zürich |
| The 'Italian' Art Of Persuasion | Maserati | Maserati Ghibli | Geometry Global Germany Duesseldorf | Germany | Geometry Global Germany Duesseldorf |
| Songs Of Violence | Estadao Digital | Estadao Digital | Fcb Brasil São Paulo | Brazil | Fcb Brasil São Paulo |
| Hints | Dixons Carphone | Currys Pc World | Amvbbdo London | United Kingdom | Amvbbdo London |
| Female Recruitment | Defence Fources | Female Recruitment | Rothco Dublin | Ireland | Rothco Dublin |
| Qq Alert: Turning Social Network Into A Missing Children Alert | Qq Alert, Qq Instant Messenger | Tencent Shenzhen | China | Tencent Shenzhen | |
| The Impossible Game | Sncf | Sncf Engineer Challenge | Tbwa\Paris | France | Tbwa\Paris |
| Adoptable Trends | Tbd | Tbd | Dieste Dallas | Usa | Dieste Dallas |
| Open Road Project | Toyota | Toyota I-Road | Dentsu Inc Tokyo | Japan | Dentsu Inc Tokyo |
| The Emotional Trailer | Melbourne International Film Festival | The Melbourne International Film Festival | Mccann Melbourne | Australia | Mccann Melbourne |
| The Next Rembrandt | Ing | Ing | J. Walter Thompson Amsterdam | The Netherlands | J. Walter Thompson Amsterdam |
| Bittersweet Pies | Paul | Restaurants | Mccann Worldgroup Romania Bucharest | Romania | Mccann Worldgroup Romania Bucharest / Mrm//Mccann Bucharest |
| Living Memories | Brake Nz | Road Safety | Y&R Nz Auckland | New Zealand | Y&R Nz Auckland |
| Nrg Solar Forecast | Nrg | Energy | Droga5 New York | Usa | Droga5 New York / Nrg Energy Princeton, Nj |
| Life Unpaused | Sickkids Foundation | Sickkids | Cossette Toronto | Canada | Cossette Toronto / Sickkids Foundation Toronto |
| Spotify Music For Your World | Spotify Canada | Spotify Music Streaming Service | Anomaly Toronto, On | Canada | Anomaly Toronto, On |
| Playdowjones | J&T Bank | Investments | Wiktor Leo Burnett Bratislava | Slovak Republic | Wiktor Leo Burnett Bratislava |
| The Emotional Trailer | Melbourne International Film Festival | The Melbourne International Film Festival | Mccann Melbourne | Australia | Mccann Melbourne |
| Rate My Roof | Orgin Energy | Origin Energy | Clemenger Bbdo Melbourne | Australia | Clemenger Bbdo Melbourne |
| Delicious Trend-Mapping | Zaim | Household Accounting App | Hakuhodo Tokyo | Japan | Hakuhodo Tokyo |
| The End Of Society Simulator | Ubisoft | Ubisoft | Betc Paris | France | Betc Paris |
| The Next Rembrandt | Ing | Ing | J. Walter Thompson Amsterdam | The Netherlands | J. Walter Thompson Amsterdam |
| Live Logo | Inec: National Statistics Institute | Innovative Logo Design With Live Data | Maruri Grey Guayaquil | Ecuador | Maruri Grey Guayaquil |
| Heartbeat | Lexus Australia | Rcf | M&C Saatchi Sydney | Australia | M&C Saatchi Sydney |
| The Field Trip To Mars | Lockheed Martin | Generation Beyond | Mccann New York New York | Usa | Mccann New York New York |
| Rate My Roof | Orgin Energy | Origin Energy | Clemenger Bbdo Melbourne | Australia | Clemenger Bbdo Melbourne |
| Aland Index - Baltic Sea Project | The Bank Of Aland | The Baltic Sea Project Aland Index | Rbk Communication Stockholm | Sweden | Rbk Communication Stockholm |
| Focusmotion | Focusmotion | Focusmotion | R/Ga New York | Usa | R/Ga New York |
| Kinduct | Kinduct | Kinduct | R/Ga New York | Usa | R/Ga New York |
| Emergency Pin Code | Sekron Security Systems | Sekron Digital Protection | Grey Brazil São Paulo | Brazil | Grey Brazil São Paulo |
| The Next Rembrandt | Ing | Ing | J. Walter Thompson Amsterdam | The Netherlands | J. Walter Thompson Amsterdam |
| Puma Beatbot | Puma | Athletic Wear | J. Walter Thompson New York | Usa | J. Walter Thompson New York |
| The Train Brain Project | Stockholmståg | Stockholm's Commuter Train Service | Kärnhuset Stockholm | Sweden | Kärnhuset Stockholm |
| Wifialarm | Wifialarm | Wifialarm | Grey Brazil São Paulo | Brazil | Grey Brazil São Paulo |
| Discover Weekly | Spotify | Spotify | Spotify New York | Usa | Spotify New York |
| The Suncell Guide | Vattenfall | Energy | Mrm//Mccann Stockholm | Sweden | Mrm//Mccann Stockholm |
| Pigeon Air Patrol | Plume Labs | Pigeon Air Patrol | Digitaslbi London | United Kingdom | Digitaslbi London |
| #Comeonin | The Sydney Opera House | The Sydney Opera House | Ddb Sydney | Australia | Ddb Sydney |
| Museum Of Feelings | Sc Johnson | Glade | Ogilvy & Mather Chicago | Usa | Ogilvy & Mather Chicago |
| Global Beer Fridge | Molson Canadian | Molson Canadian Beer / Alcoholic Beverage | Rethink Toronto | Canada | Rethink Toronto |
| The Colder It Gets... | Mark's | Softgoods | Touché! Montréal | Canada | Sid Lee Montreal |
| Nrg Solar Forecast | Nrg | Energy | Droga5 New York | Usa | Droga5 New York / Nrg Energy Princeton, Nj |
| Brainband | Samsung Australia | Samsung Brainband | Leo Burnett Sydney | Australia | Leo Burnett Sydney |
| Open Road Project | Toyota | Toyota I-Road | Dentsu Inc Tokyo | Japan | Dentsu Inc Tokyo |
| The Thermometer That Gets Cold | The Salvation Army | Donations | Wmccann Rio De Janeiro | Brazil | Wmccann Rio De Janeiro |
| Life Signal | Unacem | Unacem | Circus Grey Lima | Peru | Circus Grey Lima |
| The Second Scoreboard | Teletica, Inamu, Fedefutbol | Domestic Violence | J. Walter Thompson Costa Rica San José | Costa Rica | J. Walter Thompson Costa Rica San José |
| Vivi | Bay Innovations | A Head-Mounted Display To Help Medical Clinicians Monitor Patient Health | Method San Francisco | Usa | Method San Francisco |
| Angel Call | Scania | Scania Fleet Management System | Geometry Global Moscow | Russia | Geometry Global Moscow |
| #Comeonin | The Sydney Opera House | The Sydney Opera House | Ddb Sydney | Australia | Ddb Sydney |
| You're Accepted | Minus 18 | Lgbt Youth Support | Gpy&R Melbourne | Australia | Gpy&R Melbourne |
| Bigger Issues | Lynx, Unilever & Campaign Against Living Miserably | Lynx & Campaign Against Living Miserably | Tmw Unlimited London | United Kingdom | Tmw Unlimited London |
| Most Confident Fans | Td Ameritrade | Td Ameritrade | Havas Worldwide New York | Usa | Havas Worldwide New York |
| Mirrors Of Racism | Ngo Criola | Ngo | W3haus São Paulo | Brazil | W3haus São Paulo |
| Untypic | Vueling - Ling | Xxxxxx | The Cyranos//Mccann Barcelona | Spain | The Cyranos//Mccann Barcelona / Mccann Worldgroup Barcelona |
| The Second Scoreboard | Teletica, Inamu, Fedefutbol | Domestic Violence | J. Walter Thompson Costa Rica San José | Costa Rica | J. Walter Thompson Costa Rica San José |
| Qq Alert: Turning Social Network Into A Missing Children Alert | Qq Alert, Qq Instant Messenger | Tencent Shenzhen | China | Tencent Shenzhen | |
| Hashtags For Life. | Peruvian Red Cross | Voluntary Blood Donors | Mccann Lima | Peru | Mccann Lima |
| The Next Rembrandt | Ing | Ing | J. Walter Thompson Amsterdam | The Netherlands | J. Walter Thompson Amsterdam |
| Open Road Project | Toyota | Toyota I-Road | Dentsu Inc Tokyo | Japan | Dentsu Inc Tokyo |
| Zyrtec 'Allergy Impact' | Mcneil Consumer Healthcare | Otc Oral Medicine | J. Walter Thompson New York | Usa | J. Walter Thompson New York |
| Create The Current Face Of Missing Children | Baobeihuijia | Baobeihuijia | Havas Worldwide Shanghai | China | Havas Worldwide Shanghai |
| Around The World In 200 Milliseconds | Federation For Internet Alerts | Federation For Internet Alerts | Conversant Chicago | Usa | Federation For Internet Alerts Chicago |
