Lions Health Winners
Esta categoría del festival premia a las mejores ideas que pretenden poner en entredicho las normas de la industria y motivar a cambiar el curso de las comunicaciones de la salud. Estos son los ganadores de Lions Health de este año.
GRAND PRIX
Campaña: Project Literacy
Agencia: FCB INFERNO (Londres)
Cliente: Pearson
| Title | Client | Product | Country | Agency | Prize |
|---|---|---|---|---|---|
| Moving | Savant | Fabrogesic | Argentina | J. Walter Thompson Argentina Buenos Aires | Bronze Lion |
| Excedrin - The Migraine Experience | Gsk Consumer Healthcare | Excedrin Migraine | United Kingdom | Ddb Remedy London | Bronze Lion |
| Docusol Make A Nappy Happy | Typharm | Docusol Pediatric Solution | United Kingdom | Mccann Health London | Silver Lion |
| Who The F*Ck Wants To Follow Pepto On Twitter? | Procter & Gamble | Pepto-Bismol | Usa | Publicis North America New York | Silver Lion |
| The Migraine Experience Presented By Excedrin | Gsk Consumer Healthcare | Excedrin Migraine | Usa | Weber Shandwick New York / Ddb Remedy London | Bronze Lion |
| Don't Judge. Kiss. | Unilever | Closeup Toothpaste | Brazil | F.Biz São Paulo | Silver Lion |
| X-Ray Casts | Fonterra Brands New Zealand, Anchor | Anchor Milk | New Zealand | Colenso Bbdo Auckland | Gold Lion |
| Sugar Detox | Intermarché | Intermarché | France | Marcel Paris | Silver Lion |
| Touchable Ink | Thai Samsung Electronics / Thai Association Of The Blind | Touchable Ink | Thailand | J. Walter Thompson Bangkok | Bronze Lion |
| Sugar Detox | Intermarché | Intermarché | France | Marcel Paris | Silver Lion |
| Premonition | Cruz Roja Argentina | First Aid Courses | Argentina | Y&R Buenos Aires | Silver Lion |
| Excedrin - The Migraine Experience | Gsk Consumer Healthcare | Excedrin Migraine | United Kingdom | Ddb Remedy London | Silver Lion |
| Reword | Headspace | Reword Web Applicaton | Australia | Leo Burnett Melbourne | Bronze Lion |
| Thinking Of… ( • )( • ) | Lifetime Latin America | Breast Cancer Awareness | Usa | Totuma Communications & Design Bay Harbor Islands | Bronze Lion |
| Parkinson's Nsw- The Lucky Ones | Parkinson's Nsw | Parkinson's Disease | Australia | J. Walter Thompson Sydney | Bronze Lion |
| Learn It Young | Scouts South Africa | Scouts Sa | South Africa | Not Norm Cape Town | Bronze Lion |
| Old Age | The Samaritans | 1 | China | Y&R Shanghai | Bronze Lion Campaign |
| School Bully | The Samaritans | 1 | China | Y&R Shanghai | Bronze Lion Campaign |
| Study Stress | The Samaritans | 1 | China | Y&R Shanghai | Bronze Lion Campaign |
| Transgender | The Samaritans | 1 | China | Y&R Shanghai | Bronze Lion Campaign |
| Rat Home | The Samaritans | 1 | China | Y&R Shanghai | Bronze Lion Campaign |
| Manboobs | Macma | Breast Cancer Awareness | Argentina | David Buenos Aires | Gold Lion |
| Auctioneer | Tobacco Free Florida | Anti-Tobacco | Usa | Alma Ddb Miami | Bronze Lion |
| Reword | Headspace | Reword Web Applicaton | Australia | Leo Burnett Melbourne | Bronze Lion |
| Darryl | Cansa (Cancer Association Of South Africa) | Cansa (Cancer Association Of South Africa) | South Africa | Fcb Cape Town / Hellocomputer Cape Town | Silver Lion Campaign |
| Jabu | Cansa (Cancer Association Of South Africa) | Cansa (Cancer Association Of South Africa) | South Africa | Fcb Cape Town / Hellocomputer Cape Town | Silver Lion Campaign |
| Manboobs | Macma | Breast Cancer Awareness | Argentina | David Buenos Aires | Gold Lion |
| Keep Farts Funny | Meredith’s Miracles Colon Cancer Foundation / Humana | Colon Cancer Awareness / Health Insurance | Usa | Fcb Chicago | Bronze Lion |
| Paradise Hill | It's Not Ok | Domestic Violence Awareness | New Zealand | Fcb New Zealand Auckland | Silver Lion |
| You're Accepted | Minus 18 | Lgbt Youth Support | Australia | Gpy&R Melbourne | Bronze Lion |
| Dipper Condoms | Tata Motors | Dipper Condoms | India | Rediffusion Y&R Mumbai | Bronze Lion |
| How Is Your Body Performing | Bupa | Health Test | United Kingdom | Wcrs London | Bronze Lion |
| Dream Adventures | Expedia | Travel | Usa | 180la Santa Monica | Bronze Lion |
| Dream Adventures | Expedia | Travel | Usa | 180la Santa Monica | Bronze Lion |
| Surgeon Tryouts | Kurashiki Central Hospital | Recruitment | Japan | Tbwa\Hakuhodo Tokyo / Hakuhodo Tokyo | Gold Lion |
| Surgeon Tryouts | Kurashiki Central Hospital | Recruitment | Japan | Tbwa\Hakuhodo Tokyo / Hakuhodo Tokyo | Silver Lion |
| Delivery | Unitedhealthcare | Health Insurance/Claim App | Usa | Leo Burnett Chicago | Bronze Lion |
| Ways In Campaign | Unitedhealthcare | Unitedhealthcare Brand | Usa | Leo Burnett Chicago | Gold Lion |
| Luis' Dream | Dormimundo / Apec | Mattress / The Association To Avoid Blindness In Mexico | Mexico | Ogilvy & Mather Mexico City | Bronze Lion |
| Missing Type | Nhs Blood And Transplant | National Blood Week | United Kingdom | Engine London | Gold Lion |
| Project Literacy | Pearson | Project Literacy | United Kingdom | Fcb Inferno London | Gold Lion |
| How Do You See Me | Coordown | Coordown | Usa | Saatchi & Saatchi New York | Bronze Lion |
| Ladyballs | Ovarian Cancer Canada | Public Awareness - Ovarian Cancer | Canada | Grey Canada Toronto | Silver Lion |
| This Bike Has Ms | Ms Australia | Ms | Australia | Grey Melbourne | Silver Lion |
| Sea Hero Quest | Deutsche Telekom | Deutsche Telekom | United Kingdom | Saatchi & Saatchi London | Silver Lion |
| #Leydemierda (#Shitlaw) | Territorio De Zaguates | Animal Shelter | Costa Rica | Garnier Bbdo Comunidad San José | Silver Lion |
| Breathless Choir | Philips | Simplygo Mini | United Kingdom | Ogilvy & Mather London | Gold Lion |
| Breathless Choir | Philips | Simplygo Mini | United Kingdom | Ogilvy & Mather London | Gold Lion |
| Ge Podcast Theatre Presents The Message | Ge | Ge | Usa | Bbdo New York | Bronze Lion |
| Color For The Colorblind | Valspar / Enchroma | Paint | Usa | Fcb Chicago | Gold Lion |
| Color For The Colorblind | Valspar / Enchroma | Paint | Usa | Fcb Chicago | Silver Lion |
GRAND PRIX
Campaña: Breathless Choir
Agencia: Ogilvy & Mather (Londres)
Cliente: Philips
https://www.youtube.com/watch?v=3WOJJ7NMJ80
| Title | Client | Product | Country | Agency | Prize |
|---|---|---|---|---|---|
| Touching Diabetes Patients' Lives | Astrazeneca | Az Diabetes Portfolio | United Kingdom | Ogilvy Commonhealth Uk London | Silver Lion |
| Bad Barista | Teva Uk | Duoresp® Spiromax® | United Kingdom | Djm Pan Unlimited Richmond | Silver Lion |
| Bad Barista | Teva Uk | Duoresp® Spiromax® | United Kingdom | Djm Pan Unlimited Richmond | Bronze Lion |
| Slums (Housing Colonies) For Worms | Glaxosmithkline (Gsk) | Zentel | India | Medulla Communications Mumbai | Bronze Lion |
| Xifaxan He | Salix Pharmaceuticals | Xifaxan 550mg | Usa | Cdm New York | Silver Lion |
| Slums (Housing Colonies) For Worms | Glaxosmithkline (Gsk) | Zentel | India | Medulla Communications Mumbai | Silver Lion |
| Slam Poetry - Daniel | Novartis | Xolair | United Kingdom | Publicis Life Brands Resolute London | Silver Lion |
| "Donna" | Insmed | Ntm Disease Awareness | Usa | Area 23 An Fcb Health Company New York | Bronze Lion Campaign |
| “Marilynn” | Insmed | Ntm Disease Awareness | Usa | Area 23 An Fcb Health Company New York | Bronze Lion Campaign |
| "Suzanne" | Insmed | Ntm Disease Awareness | Usa | Area 23 An Fcb Health Company New York | Bronze Lion Campaign |
| Pee Against The Luts Wrong Diagnosis | Astellas Farma Brasil | Product Line For Urology | Brazil | Triunfo Sudler Brasil Campinas | Bronze Lion |
| Still Rockin' On | Boehringer Ingleheim | Metacam | Australia | Ogilvy Commonhealth Australia Sydney | Bronze Lion |
| Ton-Ton Voice Sumo | Geriatric Health Services Facility Hitorizawa | Rehabilitation Service | Japan | Dentsu Inc Tokyo | Bronze Lion |
| Topographical Model Of Ms: 3d Disease Simulation App | A Pro-Bono Collaboration With Stephen C. Krieger, Md, Associate Professor Of Neu | Disease Education | Usa | Harrison & Star New York | Bronze Lion |
| Last Words | Indian Association Of Palliative Care (Iapc) | Palliative Care (End-Of-Life Care) | India | Medulla Communications Mumbai | Gold Lion |
| Slam Poetry - Daniel | Novartis | Xolair | United Kingdom | Publicis Life Brands Resolute London | Bronze Lion |
| Last Words | Indian Association Of Palliative Care (Iapc) | Palliative Care (End-Of-Life Care) | India | Medulla Communications Mumbai | Silver Lion |
| Last Words | Indian Association Of Palliative Care (Iapc) | Palliative Care (End-Of-Life Care) | India | Medulla Communications Mumbai | Gold Lion |
| Healthcare At Home | Healthcare At Home | Healthcare At Home | United Kingdom | Langland Windsor | Silver Lion |
| Healthcare At Home | Healthcare At Home | Healthcare At Home | United Kingdom | Langland Windsor | Silver Lion |
| Healthcare At Home | Healthcare At Home | Healthcare At Home | United Kingdom | Langland Windsor | Bronze Lion |
| Gaucher: Volcano | Shire Usa | Clinical Study | United Kingdom | Langland Windsor | Bronze Lion Campaign |
| Gaucher: Wasp | Shire Usa | Clinical Study | United Kingdom | Langland Windsor | Bronze Lion Campaign |
| Gaucher: Dragon | Shire Usa | Clinical Study | United Kingdom | Langland Windsor | Bronze Lion Campaign |
| Student | Pfizer Corporation Hongkong | Xalatan | Hong Kong | Mccann Health Hong Kong | Gold Lion Campaign |
| Painter | Pfizer Corporation Hongkong | Xalatan | Hong Kong | Mccann Health Hong Kong | Gold Lion Campaign |
| Gameboy | Pfizer Corporation Hongkong | Xalatan | Hong Kong | Mccann Health Hong Kong | Gold Lion Campaign |
| Wasp | Shire Usa | Clinical Study | United Kingdom | Langland Windsor | Bronze Lion |
| Adhd Symptom Stamps | Johnson & Johnson | Concerta | India | Medulla Communications Mumbai | Bronze Lion |
| Anti-Rival Vaccine | Bandsports | Corporate Image | Brazil | Ogilvy Brasil São Paulo | Silver Lion |
| The Code Word | Bayer | Canesten | Hong Kong | J. Walter Thompson Hong Kong | Silver Lion |
| The Code Word | Bayer | Canesten | Hong Kong | J. Walter Thompson Hong Kong | Bronze Lion |
| Adhd Symptom Stamps | Johnson & Johnson | Concerta | India | Medulla Communications Mumbai | Bronze Lion |
| Breathless Choir | Philips | Simplygo Mini | United Kingdom | Ogilvy & Mather London | Silver Lion |
| Breathless Choir | Philips | Simplygo Mini | United Kingdom | Ogilvy & Mather London | Silver Lion |
| Breathless Choir | Philips | Simplygo Mini | United Kingdom | Ogilvy & Mather London | Silver Lion |
| Still Going Strong | Boehringer Ingleheim | Metacam | Australia | Ogilvy Commonhealth Australia Sydney | Bronze Lion |
| Still Rockin' On | Boehringer Ingleheim | Metacam | Australia | Ogilvy Commonhealth Australia Sydney | Bronze Lion |
| Mother's Lipstick | Chugai Pharmaceutical Co. | Disorder Education Activity | Japan | Dentsu Young & Rubicam Tokyo | Bronze Lion |
| Eyescare | Week Of Sight | Health Care | Belgium | Famous Brussels | Bronze Lion |
| Jj-Man | A. Menarini Hong Kong | Priligy | Hong Kong | Mccann Health Hong Kong | Bronze Lion |
| Remedies For The Soul | Seoul Foundation For Arts And Culture | Seoul Foundation For Arts And Culture | South Korea | Hs Ad Seoul | Silver Lion |
| Connect Pen & Notebook | Otsuka Pharmaceutical Co. | Education Of Cranial Nerve Disease | Japan | Toppan Printing Tokyo | Bronze Lion |
| The Nazar Initiative | Aster Healthcare | Healthcare | United Arab Emirates | The Classic Partnership Advertising Dubai | Silver Lion |
| Remedies For The Soul | Seoul Foundation For Arts And Culture | Seoul Foundation For Arts And Culture | South Korea | Hs Ad Seoul | Bronze Lion |
| Breathless Choir | Philips | Simplygo Mini | United Kingdom | Ogilvy & Mather London | Bronze Lion |
| Forward The Cure | Uhmpang Hospital Foundation | Uhmpang Hospital Foundation | Thailand | The Leo Burnett Group Thailand Bangkok | Bronze Lion |
| Breathless Choir | Philips | Simplygo Mini | United Kingdom | Ogilvy & Mather London | Silver Lion |
| Parkinsounds | Teva Neuroscience | Institutional | Brazil | Havas Life Sao Paulo | Silver Lion |
| The Color Alphabet | Coloradd | - | Spain | Mccann Worldgroup Madrid | Silver Lion |
| Refunbilitation Clinic | Geriatric Health Services Facility Hitorizawa | Rehabilitation Service | Japan | Dentsu Inc Tokyo | Bronze Lion |
| This Bike Has Ms | Ms Australia | Ms | Australia | Grey Melbourne | Bronze Lion |
| This Bike Has Ms | Ms Australia | Ms | Australia | Grey Melbourne | Silver Lion |
| Brainband | Samsung Australia | Samsung Brainband | Australia | Leo Burnett Sydney Sydney | Silver Lion |
| Parkinsounds | Teva Neuroscience | Institutional | Brazil | Havas Life Sao Paulo | Gold Lion |
| Sea Hero Quest | Deutsche Telekom | Deutsche Telekom | United Kingdom | Saatchi & Saatchi London | Silver Lion |
| The Nazar Initiative | Aster Healthcare | Healthcare | United Arab Emirates | The Classic Partnership Advertising Dubai | Gold Lion |
Aquí te dejamos la lista total de los nominados que estuvieron en estas categorías.
